Customer case – DPG Media

Thinking & doing

logo dpg media

Optimises customer contact for more conversion & structure

With as many as 600 to 700 different subscriber offers, there is huge potential for new subscribers for DPG Media. Their question: 'How can we optimise our customer contact for more conversion?' By creating an integrated customer view and implementing our Contact Centre, Pegamento ensured that DPG Media achieved more structure in the outbound call centre and more opportunities for personalised cross- and upsell.
WorkplaceX DPG Media
WorkplaceX DPG Media
Customers served! 0 % Less repeat traffic
Customers served! 0 % Time gained for personal customer contact

At a glance

Customer: DPG Media

Industry: media

Location: The Netherlands, Belgium

Business size: large business

Challenges

  • Structuring business processes and workflows, and handling them automatically
  • All customer data in one place
  • All (external) agents able to access the DPG domain from wherever they work
  • Access to all knowledge and call scripts for a consistent approach and to assist (potential) customers quickly
  • Insights into to-be-called records (customers/subscribers)
DPG Media

Working faster and more simply; better offering

With our Contact Centre and Process Assistant, Pegamento brought structure to the outbound call centre. We created a single overview screen for the 80 or so internal and external agents, with all customer information and tasks in one place, including a useful FAQ menu. On the same screen: interactive call scripts based on decision trees that are automatically supplemented with known customer data. The solution also includes an integral customer view, so that the agent does not offer the same subscription to a subscriber of a particular title. In addition, it features a module that enables self-management of these and new scripts.

When an agent makes a call, they immediately get a complete customer overview: subscription types, call history, and so on. Based on the potential subscriber's answers and the call scripts, Process Assistant extracts the most suitable offer from the full range of DPG Media's titles.

Thus, all agents have an overview of customer information, tasks, and reports, as well as access to all necessary information such as call scripts, from wherever they are working. Partly due to automated workflows and task overview, structure is created and agents can make a better offer to potential subscribers.

At a glance

Customer: DPG Media

Industry: media

Location: The Netherlands, Belgium

Business size: large business

Challenges

  • Structuring business processes and workflows, and handling them automatically
  • All customer data in one place
  • All (external) agents able to access the DPG domain from wherever they work
  • Access to all knowledge and call scripts for a consistent approach and to assist (potential) customers quickly
  • Insights into to-be-called records (customers/subscribers)

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